Job Description

Join to apply for the Principal Visual Designer, Design System role at Cash App

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Design Systems team at Cash App takes a horizontal view of the Cash App experience, collaborating with brand, product, and engineering partners to build the foundations, components, and patterns that power our apps and drive our experiences. We are seeking an imaginative and driven designer to join our growing team, focusing on leading the visual design and evolution of our design system. This is a handson role for a designer passionate about building and evolving systems from concept through execution. You will report to the Design Systems Lead.

You Will

• Drive visual design evolution: Lead the aesthetic and experience of the product alongside leads and our Design Systems team, ensuring the Cash App brand comes to life in our app.
• Shape core aspects of the design system: Establish and evolve libraries within the system, such as building data visualization, motion application, or higher order patterns and templates, contributing to a cohesive and beautiful product experience.
• Elevate brand expression: Integrate our brand into the product through innovative and opinionated visual design and visual asset libraries, ensuring unique brand moments at the right touchpoints for our users.
• Build systematically: Help build our design system, creating comprehensive frameworks, documentation, and libraries that other designers can follow to bring their work to life visually.
• Endtoend accountability: Obsess over the process from early concept through implementation, ensuring a wellcrafted and beautiful outcome.
• Create the systems playbook: Be involved in every aspect of creating the systems documentation ecosystem, creating an excellent resource for all things systems at Cash.
• Coach the creative direction: Be a trusted advisor on all things Cash App's visual language with partners and system consumers.
• Help shape the future of finance and how customers are empowered to manage their money.
• Build systems, libraries, and documentation used by product teams across our ecosystem.
• Contribute to defining our product experience and design system across several foundational surfaces.
• Utilize your full range of systems design, interaction design, and visual design skills.
• Apply original thinking to create stepchange, visionary product concepts.
• Give and solicit feedback from other designers to continually raise our bar for quality.

You Have

• Experience building and evolving design systems.
• A passion for turning complex problems into simple and engaging UI.
• Outstanding systems thinking, visual design, and product thinking for mobile apps.
• Experience applying research, usability tests, and metrics to inform design decisions.
• Comfort with an iterative design process that includes accepting and acting on feedback.
• Experience defining motion libraries for UI.
• Experience building data visualization libraries consumed by product teams.
• Experience collaborating across disciplines to lead or support a new idea or product to launch.
• Proven skills in presenting work, workshopping concepts, and evangelizing new ideas.
• Experience with frontend engineering constraints and direct experience partnering with Frontend Engineering (iOS/Android).
• Experience designing for inclusivity and for diverse audiences (international audiences, multilanguage localization, accessibility for people with disabilities).
• 8+ years of software design, visual design, interaction design, UX design, and prototyping experience.

Seniority level

• MidSenior level

Employment type

• Fulltime

Job function

• Design, Art/Creative, and Information Technology

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Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Zone A

$251,600$377,400 USD

Zone B

$251,600$377,400 USD

Zone C

$251,600$377,400 USD

Zone D

$251,600$377,400 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us at privacy@block.xyz with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple selfcustody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, were helping build a financial system that is open to everyone.

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