Job Description

Senior Media Strategist

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of empathy, optimism, kindness, innovation, and disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+-founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We're looking to add to our team of experts, and can't wait to meet you!

Principle Responsibilities and Duties:

• Independently owns the media planning and buying for 2-3 accounts
• Manages and analyzes campaigns and recommends tactical changes to optimize performance
• Works closely with the Analytics team to develop quarterly and/or monthly client reports
• Manages internal and external communications, continuously communicating with Project Management and Account teams to ensure client expectations are met
• Manages Paid Social across all platforms, including being hands-on within platforms
• Authors digital planning decks and presentations

Knowledge, Skills, & Abilities Required:

• Bachelor's degree in marketing, Communications or related field
• 4+ years of experience in media planning and buying with a focus on social and programmatic channels within the pharmaceutical/healthcare space
• Traditional media experience across print, TV, radio, and OOH is a plus
• Mastery of online ad platforms, online platforms, specifically Meta, Instagram, Google Ads Manager, CM360, and Programmatic Media
• Familiarity with paid campaign process from content development, media planning, media buying, to reporting and analysis
• Experience with commonly used ad serving (including Video and Rich Media) platform technologies and ad tagging across various objectives
• Proficient in Microsoft Excel, Word, PowerPoint and Google Suite
• Experience with media measurement implementation such as conversion tracking, pixel placement strategies, UTM tracking, ad tagging and trafficking etc.
• Channel certifications preferred
• Self-motivated; excellent interpersonal, oral, and written communication; problem-solving, and decision-making skills
• Experience managing and analyzing campaigns with ability to recommend tactical changes to optimize performance
• Detail-oriented with the ability to multitask and prioritize tasks in a fast-paced environment.

Imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. Imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

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