Job Description

Your Tasks:

This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the company's first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the company's overall strategic objectives.

This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success.

This position will report to the Chief Officer, North America Biomedicine.

Essential Duties and Responsibilities:

Brand Strategy & Execution

• Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives.
• Drive the strategic and operational creation of annual brand plans, including success metrics, budget requirements, and tactical execution.
• Lead the development of product positioning, messaging, and market segmentation to drive customer engagement and revenue growth.
• Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs.
• Define KPIs and utilize market insights to refine and optimize marketing tactics for maximum impact.

Marketing Materials & Campaigns

• Oversee creation, development, and implementation of HCP promotional materials for the sales team.
• Ensure marketing materials and campaigns effectively reach target audiences across channels.
• Develop and execute digital media strategies to engage HCPs and patients/caregivers, enhancing education and awareness of CAR T-cell therapy.

Agency & Partner Management

• Manage advertising agencies, establishing success metrics and conducting assessments.
• Ensure compliance with Medical, Legal, and Regulatory guidelines in all marketing activities.
• Foster collaboration and compliant communication with cross-functional partners (Medical Affairs, Regulatory, etc.).

Cross-Functional Leadership & Collaboration

• Participate in the Commercial Leadership Team, contributing to launch planning and operational strategies.
• Partner with sales, market access, medical affairs, and R&D for seamless execution.
• Collaborate with analytics and finance for data-driven decisions and financial accountability.

Customer & Market Insights

• Leverage expertise in oncology healthcare, KOLs, and market access to inform strategies.
• Develop customer engagement strategies to influence behavior and drive brand adoption.

Communications & Training

• Lead external communication strategies with stakeholders including HCPs, patients, and advocacy groups.
• Oversee development of training programs for commercial and field teams.
• Partner with US leadership to refine training initiatives that enhance customer interactions.

Compliance & Operational Excellence

• Ensure all marketing activities comply with policies and regulations.
• Oversee promotional review processes.
• Manage marketing budget effectively to prioritize high-impact initiatives.

Team Leadership & Organizational Development

• Build and develop a high-performing marketing team.
• Provide coaching, mentorship, and leadership to foster a culture of collaboration and innovation.
• Support ongoing professional development of team members.

Requirements:

• Bachelor's degree (BA/BS) required; advanced degrees (MBA, MPH, PharmD, PhD) preferred; minimum 12 years in healthcare/pharmaceutical industry, with 8+ years in leadership roles in marketing or a combination of education and experience.
• Deep expertise in oncology, hematology, transplant, or cell therapy marketing preferred.
• Proven experience leading launch readiness, especially in complex therapies.
• Experience building and leading high-performing teams.
• Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
• Familiarity with cross-functional teams and existing relationships with key customers are a plus.

Knowledge, Skills & Abilities

• Collaborative leadership, mentorship, and team development skills.
• Ability to analyze data and leverage insights for strategy and performance improvement.
• Innovative problem-solving skills and creative thinking.
• Strategic and tactical operational capabilities, adaptable to a fast-paced environment.
• Exceptional communication skills, with the ability to influence stakeholders at all levels.
• Resilience and flexibility in dynamic settings.
• Deep knowledge of pharmaceutical marketing regulations and compliance standards.

Physical Demands:

The physical demands include walking, handling objects, reaching, talking, hearing, standing, climbing, stooping, kneeling, crouching, and lifting up to 50 pounds. Vision requirements include close, color, peripheral, depth perception, and focus adjustment. Multitasking and working at a rapid pace are necessary.

Work Environment:

This role operates in various facilities, including a home office and customer sites. Travel may expose the employee to natural elements and require adherence to SOPs and PPE protocols.

Miltenyi Biomedicine, Inc. is an EO Employer and participates in E-Verify. We are committed to diversity and inclusion. Join us in revolutionizing biomedical research and advancing cell and gene therapies that address critical diseases.

Job Tags

Similar Jobs