Job Description

Mission

Design and implement the admissions, communications, and marketing strategy with a strong commercial focus to attract, convert, and retain clients, while reinforcing the organization's image and market positioning.

Key Responsibilities

• Manage the full sales cycle of services, from initial contact through to enrollment completion.
• Coordinate visits, interviews, and personalized follow-ups with prospective clients
• Handle leads and opportunities, ensuring efficient conversion.
• Collaborate with departments to effectively communicate the unique value of programs and offerings.
• Represent the organization at fairs, events, and information sessions.
• Manage the writing and dissemination of content (news, press releases, blogs).
• Oversee brand identity across all channels.
• Coordinate with external agencies or vendors (design, media, audiovisual production).
• Design digital and traditional marketing campaigns focused on lead generation and conversion.
• Plan and execute campaigns on social media, email marketing, Google Ads, and SEO/SEM.
• Analyze KPIs and performance metrics to optimize actions (CAC, conversion rate, ROI).
• Supervise and continuously improve the website and other digital assets.

Candidate Profile

Education

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Master’s degree in Digital Marketing or Sales is a plus.

Experience

• Experience in similar roles.
• Proven experience in consultative or B2C sales with a focus on conversion.
• Strong knowledge of digital marketing and CRM tools

Skills and Competencies

• Strong commercial and results-driven mindset.
• Excellent verbal and written communication skills.
• Analytical and strategic planning capabilities.
• Proactive, empathetic, and strong interpersonal skills.

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